“Panache PR more than fulfilled the brief given, which was to create as much excitement and buzz around Black as possible at the Los Angeles E3 2004 exhibition. The game was one of the most talked about games of the Show and when there are over 2,000 games on display, that is quite an achievement! I have worked with Panache PR for over five years and have no hesitation in recommending them as a first rate agency that achieves the results that are promised.”
Alex Ward
Creative Director
Criterion Games
DEVELOP MAGAZINE THEODORE GODDARD SOLICITORS
“It was a real challenge to establish Theodore Goddard as one of the leading law firms for the Computer Games industry. One issue is that legal firms aren't perceived as being very interesting to write about. The Panache feature on the “Clause from Hell” made good reading and gave us a regular presence in the only magazine that was aimed at developers. This imaginative initiative followed by further regular supplementary coverage established us as one of the leading law firms in this sector. ”
Arnold Segal
Expertsearc
REPLAY- THE HISTORY OF VIDEO GAMES
Having worked with Panache PR as a journalist, they were the natural choice when I wanted to promote my book Replay – The History of Video Games. But I was working with a small budget (£2,500) . Nevertheless Panache delivered fantastic results getting the book coverage on many key gaming outlets including IGN, Wired, Kotaku, Euro gamer, The Times.com, Guardian.com and Edge . Every time coverage hit I saw a satisfying sales spike, proof that PR does work! Their biggest coup was getting three batches of coverage on Wired.com which really boosted our sales in the US. Panache PR totally came up with the goods and in fact the Replay PR campaign appeared as campaign of the week in PR Week in issue dated 13/08/10!
Tristan Donovan Author
